Datalex PLC

Headquartered in Dublin, Ireland, and established in 1985, Datalex plc specializes in developing and distributing advanced software products and solutions tailored for the global airline sector. The company's operational footprint extends across Ireland, the Americas, the Asia Pacific region, the United Kingdom, and other European countries. Datalex operates through two distinct segments: E-Business and TPF Consulting. Its comprehensive product suite includes Datalex Direct, a digital commerce platform designed to enhance airlines' direct sales channels with a customer-centric focus. Datalex Merchandiser empowers airlines to implement intelligent merchandising strategies across all customer interaction points, thereby increasing ancillary revenue and optimizing traveler engagement throughout their journey. For indirect distribution channels utilizing the New Distribution Capability (NDC), Datalex NDC provides complete offer and order management. Furthermore, Datalex Dynamic facilitates the creation of highly personalized and contextualized offers for both air and non-air products, built around individual customer needs. The company also offers specialized tools such as the Datalex China Shopping and Pricing Engine, an optimized air shopping and pricing solution for Chinese airlines, and Datalex Pricing AI, an innovative real-time pricing product. Beyond its software offerings, Datalex provides a range of services, including professional implementation, hosting, online payment gateway integration, and expert IT consultancy for its airline clients.