iQIYI Inc

iQIYI, Inc., a prominent online entertainment enterprise headquartered in Beijing, China, was established in 2009 and operates as a subsidiary of Baidu Holdings Limited. Functioning under its well-known iQIYI brand across the People's Republic of China, the company provides an extensive range of digital services. Its offerings encompass internet video streaming, online gaming, live broadcasting, digital literature, animated productions, e-commerce capabilities, and a social media platform. A cornerstone of its business is a vast internet video library, featuring both original content created in-house and material licensed from professional content providers. Beyond content delivery, iQIYI also generates revenue through membership subscriptions, content distribution agreements, and online advertising solutions. The company manages specialized services such as iQIYI Show, a live broadcasting platform allowing real-time interaction with favorite personalities and events, and iQIYI Lite, which offers streamlined access to personalized video recommendations tailored to user preferences. Additionally, iQIYI is involved in talent management and intellectual property licensing, and is actively developing a dedicated video community application. The company was previously known as Qiyi.com, Inc., rebranding to iQIYI, Inc. in November 2017.